BUSINESS DETAILS
Location:
Primary sector:
Asking price:
$180,000
Turnover / revenue:
$266,627
Net profit / cashflow:
$97,055
OTHER DETAILS
Reason for selling:
The owner wants to sell for two main reasons: he has a medical condition that is preventing him from being able to put time into the business and he wants to focus on other business/investment opportunities that he is more passionate about.
Support and training:
The owner is open to finding a mutually agreeable training and transition period to ensure the seamless transfer of the business and to ensure the new owner is set up for continued success. The owner currently only spends 10 hours/week on the business and that work (bookkeeping and customer service) can be outsourced if desired.
Business is relocatable:
Yes
Business is web-based:
Yes
Business is home-based:
Yes
BUSINESS DESCRIPTION
For sale is a small, single owner health supplement company with 10 private labeled health supplement products that focus on improving the lives of its users. The main product sales channel is Amazon's Fulfillment by Amazon (FBA) program which offers products to customers worldwide. This platform is the largest of its kind in the world ($88 Billion in sales for 2014 and set to break $100 Billion in 2015) and continues to explode in popularity offering a huge customer base for the company.
Highlights:
o Dietary supplements = big, expanding market + easy repeat customers (consumable).
o Minimal time commitment, easy-to-run Amazon private label business.
o Room to grow since virtually no work is currently put in the business.
o Amazon reviews and rankings which can be leveraged further.
o 10 products performing average to decent: with the right work, there is good opportunity to make 1 or 2 main products the winner, or improve sales across the board.
Expansion Potential
o Any sort of off-Amazon traffic/sales funnels/giveaways to increase sales.
o Expanding to Amazon UK + Germany + rest of Europe + Japan.
o Improving the product images + descriptions/bullet points copy.
o Focusing on increasing the keyword rank of the better selling products.