BUSINESS DESCRIPTION
Based in Southern England
Very recognisable brand nationwide & overseas
Established over 10 years ago
Owner-managed, operating from easy-in, easy-out units, so fully relocatable
Markets serviced include motor-bikes, cars & light aircraft, small & prototype engineering shops and educational establishments
Complete one-stop shop for all electro-plating, anodising & powder coating kits & associated preparation & finishing products, complete with Manuals
Unique Pre-Sales, After-Sales Advisory & Support service
Specifically caters for changing EU legislation re vehicle fuel lines
non-toxic environmental alternatives a speciality
Over 850 standard lines, plus specials to order as required
Bulk supply or split packs / smaller volumes manufactured, assembled & packed to order
Mail Order accounts for 80% of turnover, remainder mainly telesales.
Many new enquiries by word of mouth plus attendance at Road Shows & Fairs
Excellent web-site with lots of helpful hints
Database of over 6,000 customers
Customers drawn from a variety of sources. Trade sales account for less than 10% of turnover. The remainder are end-users, of whom approx half have purely engineering applications, & the rest are split between vehicle restorers & those wishing to personalise their vehicle.
Significant volume of repeat sales & high customer loyalty
Additional healthy volume of sales to new owners wishing to re-personalise vehicles when they buy them from previous customers
Renowned for excellent technical advice & after-sales service
Scalable at very little outlay – could extend product range to other sectors & additional markets
Opportunity for existing business to diversify & increase overall critical mass without incurring additional overheads
No competitor offers the same wide range of products or the advisory services
Turnover £138K to 31st March 2012, & a slight increase expected to 31st March 2013
Quick ROI on Asking Price in under 3 years at current operating levels
Expansion Potential
Huge potential to develop the business into new sectors & also increasing export sales via ramping up an already successful website by means of Search Engine Optimisation
Market / Competition / Non-Competition Agreements
less than 5 known competitors in the whole UK, none of whom offer the same expertise on both a pre-sales & post-sales basis