Sold. Swimwear & Underwear Manufacturer With New Internationally Patented “groundbreaking” Swimwear Fa

Swimwear & Underwear Manufacturer With New Internationally Patented “Groundbreaking” Swimwear Fabric Opportunity

Ref.IC011
Location Staffordshire
Asking Price £ 1,100,000

Turner Butler are delighted to bring to market a truly unique opportunity to aquire a highly established and reputable business that has recently developed and patented a ground –breaking new fabric used in swimwear manufacture.

Historically this business has been manufacturing ladies and mens swimwear/underwear for over 30 years and supplying it to end users direct via mail order and more recently the internet. In that time the company has developed its infrastructure significantly and can boast a comprehensive UK manufacturing capability that has embraced technology in the form of CAD manufacturing and fully networked production and stock control systems.

More recently the vendor has developed a truly unique internationally patented fabric that has allowed it to lauch a new range of garments constructed from their exclusive patented fabric. This new material allows up to 80% of the suns ultra-violet rays to pass through it, enabling customers to obtain that all over bronzed look and minimise lines. The patents protect specific variation of the technical construction of this new registered fabric.

The development of product ranges made from this ground breaking fabric has been held back somewhat to date due to financial constraints of the business. In saying that the vendor has already spent significant time and expense marketing the new ranges and the fabric via national newspaper campaigns, mailshots to its very large customer base as well as through the internet but has not been able to sustain this campaign due to the investment required.

This is reflected in the fact that currently just 10% of overrall company sales are attributed to the new fabric ranges, the remaining sales are made up of the traditional ranges of both swimwear and underwear the company produces. However, from the limited marketing and market research the business has undertaken to date for the new material ranges, the vendor has had an overwhelming response. Interest has come from a whole host of parties from all over the world who wish to take stock of this exciting new product range, many of whom would be significant volume customers. These potential customer include High Street names as well as internet and TV sales companies.

Expansion Potential
There are many avenues for growth within the existing sectors, not to mention the obvious opportunities the new patented fabric provides. The company currently supplies some 4000 items a week. It could easily accommodate some 8-10,000 items within its current infrastructure (with the exception of personnel). There is also room to expand the current premises should a new owner so require.

The company has always sold direct to the end user. A new owner may wish to set up a separate trade division or set up a network of agents to sell all the ranges on offer. This would certainly increase sales revenues further and improve market penetration.