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Finance And Services:

Business For Sale. Multi-channel Media Agency

LISTING DETAILS
Firms For Sale ID:
34982
Vendor reference:
CA099
Vendor website:
     
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BUSINESS DETAILS
Location:
Primary sector:
Secondary sector:
Asking price:
£650,000  
Turnover / revenue:
£3,480,000
Net profit / cashflow:
Undisclosed
Trading hours:
Monday-Friday 0900-17.30
Number of employees:
2
Employees / staffing:
The vendors have put in place a key team of long standing and loyal staff including strong senior management (Media Manager) who has shadowed the Media Director for several years as well as a part time Administrator. The two directors now work part time in the business (Media Director- 3 days a week, Finance Director- 3 days a week).

OTHER DETAILS
Reason for selling:
Retirement Sale
Support and training:
The vendor is open to agreeing a handover period for the successful transition of the business operations to new ownership. This should be a relatively simple process as the business already has key staff in place who run all facets of the business on a day to day basis.
Business is relocatable:
Yes
Business is web-based:
No
Business is home-based:
No
PROPERTY DETAILS
Lease terms:
The business operates from beautiful leasehold office premises on the outskirts of the city. Current rent is circa £20,580p.a. including rates, utilities and maintenance.
 
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BUSINESS DESCRIPTION
Multi-Channel Media Agency
Ref. CA099
Location : Birmingham, West Midlands
Asking Price : OIRO £650,000 plus net assets
This long established highly respected and successful media company provides its clients with a comprehensive and unique service offering across all platforms of the media mix, both offline & online.
Its core service provision is in multi-channel advert placement across all forms of traditional and digital media. This includes the planning and buying of advertising campaigns for clients of creative advertising agencies and for their own clients direct. The company has gone from strength-to-strength since inception to become a highly successful business with a large and diverse range of prestigious clients with lucrative budgets and spend. Customers span a range of sectors from retail, charities, education, healthcare and travel, and include blue chips, SMEs and small businesses local to the business and national.
The business has an impressive track record and operates in most forms of media and advertising including:
• Outdoor/OOH
• TV, Video On Demand (VOD), Cinema
• Digital
• Radio
• Press
• Direct Mail
The agency has also built strong strategic relationships with complementary businesses over many years (be they printers, promotional or creative companies) so it can provide a full turnkey solution to its clients under one roof.
This business has adopted a highly creative and bold approach to its work, so much so that it has built a highly desirable client base with excellent retention levels. Through its work not only does it further enhance its client’s brand reputation, commercial worth and popularity, it also strengthens its own… It is a true full service media agency.
The ethos of the business is to provide a bespoke, original, enthusiastic and client focused service for each and every brief. The company creates incredible and unique campaigns and enjoys on-going high praise and accolades from its clients on a regular basis.
This has been achieved through hard work and by the vendors building an impressive and talented team. There is structure and staff have the skills and experience to manage all areas of the business on a day to day basis, so much so that the vendors now only operate in the business on a part time basis.

Expansion Potential
With such a strong base to grow from, and a history of successful work, the business is primed for future growth and expansion via marketing the services to a wider audience. Currently the business is primarily focused on the UK market. There is a great opportunity to expand geographically.

At present, all clients come to this company due to its sterling reputation / word of mouth referral or via their website. A pro-active campaign to bring in new clients could significantly increase the client base.

There is considerable scope for cost saving for a buyer in the media sector.

The business could be easily relocated

Market / Competition / Non-Competition Agreements
The company does very little in the way of traditional marketing as it tends to get most of its work via word of mouth, referrals and via its impressive website.