Sold. Licensed Sports Apparel & Merchandise Ecommerce Business

For sale is an eCommerce business selling some of the best licensed sports apparel and merchandise. The primary market is composed of sports fans across all major sports leagues as well as college football (NCAA) across most teams.
Using online strategies to generate sales gives the owners the flexibility and speed to implement many different strategies that the big stores cannot. Hence this business has a much closer and stronger connection to the end consumers.

The growth potential of this business is enormous. The business launched in December of 2014 and started from scratch while competing with some of the big brands and has grown from zero to a multi-million dollar in sales level. This business can be an eight figure business.
NOTE - Financial numbers are Annualized based on run rates over the past 7 months. Actual forecasted profit for 2015 is $700,000.


Highlights & Key Assets:

o Custom designed merchandise & apparel officially licensed by the sports leagues
o New designs coming out almost every month
o Trademarked products
o Strong customer loyalty to their teams leading to repeat purchases of the merchandise of those teams
o Very passionate & irrational niche which consumes at very high rate
o Rapidly expanding business
o Access to vendors that carry and allow to resell their manufactured & designed licensed apparel
o All inventory on hand and future orders that are coming in
o Facebook accounts and most importantly strategies and techniques that allow the business to generate the revenue and grow at its current rate (including specific ads that work better than others)
o Shopify store & theme, fully customized and optimized for the highest generated sales after being tested with some of the best ecommerce marketers in the world
o Email templates for the full client acquisition, retention, upselling and remarketing
o Full inventory management, shipping, receiving, fulfillment software plus training and strategies on how to use it efficiently
o Remarketing and retargeting strategy that is a big part of the business operation and is optimized to bring in 30-50x on each dollar invested. Included will be FB retargeting lists and other specific Targets/Interests they've tested over time.
o List of over 14,000 customers
o Shopify product feeds that can be attached to various platforms (i.e. Google, Facebook)
o Amazon store - sellers are working on building an Amazon store for the business also
o Apps that have already been installed and optimized for best functionality
o Facebook Sports Pages totaling 512,269 fans and growing daily

Expansion Potential
More than 1 in 5 apparel shoppers use tablets or smartphones for shopping on a daily basis. Because of the way the business reaches its target market they are always in front of them when they are searching online (more so than the competition). Mobile commerce will account for 24.4% of overall eCommerce revenues by the end of 2017. This business is highly optimized for mobile eCommerce already and have had sales come from mobile traffic.

Three in four men describe themselves as sports fans and just about half of women describe themselves as fans. Most of the US are sports fans and potential customers. They are highly passionate about their sports and teams and highly irrational about their purchases. This creates a perfect combination for an e-commerce store selling those kinds of products.

In its infancy stage, the eCommerce market is accounting for about 8.7% of all transactions in US in 2014. There is a huge growth potential in the eCommerce and the sports niche. The potential for growth is immense.