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Sold. Historical River Boat Company Inc. Freehold British Registered Vessel

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Currently seasonal through choice. - could operate for 12 months of the year if so required.
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Employees / staffing:
The vendor works in the business part time and has a pool of around 7 part time staff who have worked in the business for several years, including fully licensed boat skippers, catering and bar staff.

Reason for selling:
The vendor has other business interests and believes the business would benefit from a change of ownership to maximise the many opportunities at its disposal.
Support and training:
The owner will provide full business familiarisation, training and handover as required to ensure a smooth transfer of the business to new owners
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Historical River Boat Company Inc. Freehold British Registered Vessel
Ref. GO018
Location : Worcestershire
Asking Price : O.I.R.O. GBP 49,950
Turner Butler are delighted to offer the market a truly unique and historical river boat business that represents both a lifestyle opportunity and profitable business all in one.
The business provides both public and private river boat experiences along the ever-popular River Severn and is based in Worcestershire. The vessel is fully owned by the business and its twin decks provide a superb platform for passengers who want to enjoy this beautiful part of England.
The vessel can cater for both large and small parties and is also available for private hire/special occasions. The riverboat is suitably designed so that it can offer both daytime and evening trips throughout the year, whatever the weather conditions!
The business has been trading for some 100 years and has built up a sterling reputation within that time, consistently catering for some 5,000 satisfied visitors each year. However there is plenty of scope to increase passenger numbers and spend per head. The business model has low overheads as it is currently seasonal and employs staff on a part time basis (including a pool of boat skippers who hold the appropriate boatmasters licenses).
The trading vessel itself has been valued at circa GBP 145,000. It is in an excellent state of repair and is a fully registered British vessel. It is worth noting that marine mortgages are available for registered trading vesels such as this.

Expansion Potential
The vendor has run the business pretty much on a part time basis for the best part of 40 years, and now believes the business would benefit from a new injection of business acumen, energy and enthusiasm moving forward. We are advised the current revenues could easily be doubled with a more proactive sales and marketing strategy.

Market / Competition / Non-Competition Agreements
The business has its own basic information website and also has price lists and flyers. Having never really promoted itself the business has preferred to rely on word of mouth and referrals to generate income. It would certainly benefit from a more strategic approach to marketing.