Total of 18659 firms and businesses for sale today Sunday 12th May 2024
Sold. Large Indoor Childrens Soft Play & Part Centre In Dorset
LISTING DETAILS
Firms For Sale ID:
28663
Vendor reference:
214011DS
Vendor website:
BUSINESS DETAILS
Location:
Primary sector:
Secondary sector:
Asking price:
£185,000
Furniture, fixtures and fittings included.
Furniture, fixtures and fittings included.
Turnover / revenue:
Undisclosed
Net profit / cashflow:
Undisclosed
OTHER DETAILS
Business is relocatable:
No
Business is web-based:
No
Business is home-based:
No
PROPERTY DETAILS
BUSINESS DESCRIPTION
LOCATION
The property is situated close to Bournemouth in East Dorset with a local population in the region of 369,000 made up of Christchurch 47,000, Bournemouth 168,000, Poole 142,000 and Ringwood 12,000. During the holiday season these numbers increase dramatically. Close to the town centre and easily accessible from one of the main routes into Bournemouth the A338. At the front of the centre there is free parking for 100 vehicles. The premises has approximately 10,000 sq ft of play area
DESCRIPTION
The business attracts young families from across the Dorset and Hampshire regions. Children are charged a fee to enter the facility, adults are also charged an entry fee – and the centre also sells membership. A large proportion of income is also generated from the on-site dining facilities, and through the provision of children’s parties. The business also offers a laser tag experience, (on profit share with a separate company) that utilises the play equipment outside of hours. Income is also generated through coin-operated amusements, and from the sale of a small selection of consumables and merchandise.
The strong company brand is well known throughout the area. From day one the business has had a very successful membership scheme that has enabled it to build and maintain a strong database. Most of the marketing carried out by the company recently is through its e-mail newsletter and Facebook interactions. There is potential to reach a wider audience through marketing the business externally.
The company has invested in search engine optimisation, and benefits from a high traffic website. The website is also advertised on a number of free directories. The website is maintained by the management team, and has been built to allow easy updating and editing. Additionally, the company has a strong presence through its social media channels, and boasts nearly 1000 Facebook fans. The business has a large e-mail database (thousands), which it connects with.