Sold. Publisher Of High Quality Glossy In-house School Magazines

Publisher of High Quality Glossy In-House School Magazines
Ref.IE083
Location Cambridge Operating Nationally fully Relocatable
Asking Price £ 99,000
In 2010 the owners spotted an opportunity in the market for the publication of quality, in- house school magazines. The business provides upper schools with a free of charge, glossy A4 magazine and sells advertising space to cover the print costs and create profit.

The business has grown with ever more schools wishing to have the opportunity of publishing their own journal to showcase the schools achievements.

The magazines each have their own identity and are published three times a year to coincide with the school terms. Consisting of a minimum of 16 pages A4 in full colour the quality of the magazines are highlighted by the glossy art paper that is used for publishing. The magazines have a long shelf life of 17 weeks per issue. The editorial is made up of details of achievements, pictures of award ceremonies, exciting field trips, successful sporting events, helpful information and lucrative advertising space.

The production quality is great; the business gives schools the advantage of lowering their print costs and has the experience to advise schools on the editorial content of the magazines that are always a bright, vibrant, quality publication in an interesting layout and easy to read style the school can be proud of.

Expansion Potential
The business works extremely hard at producing fabulous quality publications and is an opportunity to tap into a captive market of readers. There is huge expansion and franchise potential for this business and if sold to a printing company, massive savings could be made on overheads as the printing would be undertaken in house.

Market / Competition / Non-Competition Agreements
When there is available space the business takes out advertisements in their own publications. Advertising requests are sent out from school through parent mail to ask for support from parents that generally yields additional advertisers. Advertising is sold on a 3 term basis and advice is always on hand to assist with the design of advertisements.