Sold. Home Crafts Industry Marketing Company

6 year-old marketing company with 20 years of expertise is developing brand identity in the fast growing global home crafts industry and is seeking $1.5MM in capital to build inventory and execute its direct response marketing plan to compete with established players in the industry. This industry is highly fragmented and without a dominant brand. The company offers a variety of superior, patented crafting tools and accessories providing functionality, accuracy, portability and an easy to use solution for women, children and men - casual, avid and professional scrapbookers, card makers and paper crafters at an attractive price point. Industry statistics show 54MM paper-crafting hobbyists and 132,000 K-12 schools (in the US). The craft industry remains very stable at $28Bn per year.

This company has successfully launched over 20 new products via direct response and retail programs; 17 have remained long-term, mainstream retail products; at least 5 of the products generated more than $80MM in revenue within 18 months of launching; all 20 products maintained at least a 2 to 1 MER (media efficiency ratio) with some reaching the 5:1 mark; a $1 spent in media generates $2 in revenue resulting in a 2 to 1 MER.