BUSINESS DESCRIPTION
This company produces a revolutionary, low calorie, nutritional beverage designed for children and is seeking five million dollars ($5,000,000) in total capital with a preliminary requirement of two million dollars ($2,000,000) to execute its marketing plan to compete with established players in the industry. The product has an attractive market potential and is presently sold in select locations of a well-known natural, specialty store in the mid-Atlantic region. Developed by a mother of four with help from a registered dietician, the product contains the following proprietary nutrition enhancement:
10 essential vitamins and minerals
3 grams of fiber
33 calories per 8 ounce serving
Antioxidants with an ORAC factor of 250
All natural ingredients - no high fructose corn syrup
No artificial sweeteners, colors, flavors or preservatives
Kid tested and approved flavors: apple, cherry, grape & orange
Functional beverages are experiencing a 7% annual growth and are expected to reach $9.7Bn in sales by 2014; the children’s beverage market is expected to reach $5.8Bn by 2012. This company has an experienced management team to deliver results.